As a product manager in the Philippines, I approach each project with a strong focus on visibility, usability, and conversion. I led these projects with a strategic approach to visibility, usability, and conversion. From educational institutions to personal brands, each build was developed on WordPress with SEO performance baked in from the start. The focus: ensuring every site not only looks good, but ranks well, converts effectively, and supports long-term digital growth.

Projects

Reedley SEO-Optimized Website Revamp

Project Scope:
Led a full-scale website overhaul for an international school to improve search visibility, streamline content architecture, and boost enrollment inquiries through a better user experience.

Outcome:
Improved lead generation through a more intuitive user journey and SEO-structured content. Bounce rates decreased, while inquiries and organic traffic increased post-launch.

Marianne Mencias Business Website

Project Scope:
Developed a personal brand website for a speaker and transformational coach to showcase services, events, and media presence while supporting organic reach and clear messaging.

Outcome:
Established a strong personal brand presence with clearer service positioning and enhanced discoverability—leading to improved engagement and inbound opportunities.

Lyn Ching Influencer Website

Project Scope:
Created a lifestyle website for a local host and artist to centralize her portfolio, brand partnerships, and digital presence with a balance of personal style and SEO structure.

Outcome:
Enabled stronger brand credibility and visibility, leading to new brand collaborations and a more unified digital identity across channels.

Tools & Techniques Used Across Projects

• SEO Tools: Yoast SEO, metadata optimization, internal linking strategies

• Design & Build: Elementor, WordPress editor, mobile-first design

• Technical SEO: Schema markup, Open Graph setup, page speed optimization

• Content Strategy: Service page hierarchy, keyword-aligned structure, navigation clarity

 

Key Takeaways

• Successful SEO doesn’t compete with creativity—it enhances it. These projects reflect a deep understanding of how to balance brand aesthetics with search performance.

• Clear collaboration with clients, designers, and stakeholders was critical to aligning goals with execution.

• Every site was built not just to look polished but to convert, rank, and support the client’s long-term digital strategy.