Project Overview

Alpha was a healthcare initiative based in Sydney, Australia, designed to support personal health and wellness through structured, personalized care plans. The platform aimed to engage users in habit-building and health tracking via a mobile experience, while enabling healthcare professionals to manage, monitor, and optimize those plans through a dedicated web application.

The project served as a testbed for larger-scale health campaigns, with a focus on improving behavioral outcomes through accessible technology and responsive data systems.

Scope of Work

Product Focus

The core challenge was designing for two very different types of users—individuals building healthy routines, and healthcare professionals overseeing their progress. Both needed different tools, but the platform had to feel cohesive and connected.

On the mobile side, we built a structured onboarding flow that helped users share their goals and challenges. Based on this, they received a tailored plan with educational content, habit tracking, and progress updates. The app was designed to be simple, encouraging, and easy to stick with.

The web app gave healthcare teams the ability to build care plans, manage content, and track how users were doing. A flexible rule system allowed content to adapt based on each user’s progress—without needing technical changes.

My Role

As Product Manager, I worked closely with designers, developers, and healthcare stakeholders to keep the user experience aligned across both platforms. I translated real user needs into structured product flows, balanced design intent with technical feasibility, and made sure the handoffs between teams were smooth.

One of the most important parts of this project was bridging the gap between what users needed, what designers envisioned, and what developers could build. I facilitated regular syncs, clarified priorities, and made sure decisions were grounded in real-world use—not just feature checklists.

Key Takeaways

Alpha was a lesson in designing responsive systems that work for both individuals and support teams. It showed the importance of staying close to the problem, communicating clearly across roles, and keeping product thinking rooted in behavior—not just features.